We at The Lilian Raji Agency learned many years ago that selling luxury is far different from selling all other kinds. While many speak of exclusivity and high prices to justify a luxury brand, we believe what actually sells a luxury product is the emotional connection the buyer has with the brand.
Because of our origins in luxury retail, we know the luxury buyer better than most. We maintain our knowledge of what is currently motivating luxury buying behavior by speaking often with our friends in luxury sales - the people who work directly with your customers and provide their expertise within our Influencer Consortium.
We also understand what your sales team needs to do its job well. In fact, we insist on communicating with your team regularly to gain feedback and hear what your accounts are saying. While some are afraid to tie public relations activities to sales, we boldly accept this challenge as we appreciate the need to justify our position in your balance sheet. We work only with companies we believe in, and as a result, have a list of references that confirms our dedication.
Our obligation to you is to help fully engage your luxury buyers. Our objective is to create an attractive brand image that transforms one time sales into multiple purchases throughout many, many years by devoted customers.
Our expertise lies at the intersection of where sales, marketing and public relations meet. It’s where we provide insight to help you grow your luxury buyer business.
We serve domestic and international clients on a national scale from our Atlanta headquarters and New York City satellite office: